Marketing Bootcamp: Build Your Business Online

Free, two-week virtual bootcamp to help coaches build, market, and sell online programs with Bridge.

November 10 — 21.

Can't make it live? Register to receive the recordings!

Grow Your Coaching Business

 

The Bridge Marketing Bootcamp is a hands-on, two-week experience built for coaches who want to sell their first program or take their existing business to the next level. You’ll get a clear, proven playbook to:

  • Define your audience and offer
  • Package and price your program so it sells
  • Launch it with simple, effective marketing

Led by coaches who’ve done it themselves, you’ll skip the guesswork and finish bootcamp with your store open, your program ready to sell, and a plan to capture the January rush.

build more than programs

Session 1
November 10th at 3:00 EST

Craft Your Offer

Every successful program starts with clarity. You’ll define your audience, pinpoint their needs, and shape your program idea to meet them. We’ll walk through how to position your offer, price it for value, and validate it before launch so you leave with a concept that’s ready to build.

craft your training offer
build your program

Session 2
November 13th at 3:00 EST

Build Your Program

Now it’s time to bring your idea to life. In this session, you’ll learn how to build a structured, effective program inside Bridge using tools that streamline your workflow and enhance the client experience. We’ll cover programming best practices, exercise organization, and how to deliver your program in a way that feels personal and professional.

Session 3
November 17th at 3:00 EST

Start Selling

Your program is built - now it’s time to share it with the world. Learn how to market your program using social media, email, and simple launch strategies that actually work. You’ll create attention-grabbing content, grow your audience, and convert interest into sales with a repeatable launch plan.

start selling-1
scale your business

Session 4
November 20th at 3:00 EST

Scale Your Business

In this final session, you’ll take your program live and explore how to keep the momentum going. We’ll walk through publishing your program, connecting it to your store, and understanding the full client experience from purchase to delivery. You’ll also learn how to promote your program after launch using repeatable, scalable strategies that drive ongoing sales.

Bonus Office Hours
With Elite Coaches

Keep Thriving

You’re not in this alone. During three optional office hour sessions, you’ll connect with coaches like Luka Hocevar and Cooper Napoli who will be building and launching alongside you. Bring your questions about store setup, pricing, or marketing—or simply listen in and learn from others. 

Each session is an open forum to share challenges, discover solutions, and leave with practical next steps. It’s a collaborative space built to help you refine, grow, and launch confidently.

  • November 12th at 3:00 PM EST (Cooper Napoli)
  • November 14th at 11:00 AM EST (Luka Hocevar)
  • November 19th at 3:00 PM EST (Cooper Napoli)
bridgeathletic office hours

Meet Your Instructors

luka

Luka Hocevar

Founder at Vigor Ground

 

Luka is the founder of Vigor Ground gyms in Seattle and Slovenia, where he’s helped transform over 12,000 lives through world-class coaching. He’s worked with thousands of clients, from everyday athletes to pros in the NBA, NFL, and UFC, and is the creator of the Vigor Ground Fitness and Business Summit, a leading event for coaches and gym owners. Luka’s been featured in outlets like Men’s Health and HBO Real Sports, and through his Built To Last mentorship, he helps gym owners build impactful, lasting businesses.

unnamed (5)

Cooper Napoli

S&C Coach and Host of UNRACKED

 

Cooper Napoli is a Strength and Conditioning Coach with deep experience across high school, collegiate, professional, and tactical athletes—including Special Operators, NFL, UFC, IBJJF, and Triathletes. He currently works with top High School programs and coaches from around the world in coaching and mentorship roles. After coaching at Westside Barbell and Equinox, Cooper launched Delta-Five Performance, his coaching business focused on helping athletes reach their peak through customized training, nutrition, and performance.

bonus content for attendees

Bonus Content for Attendees

Instant, anytime access.
 

Bootcamp Hub

All bootcamp registrants get instant access to the Bootcamp Hub — a collection of on-demand lessons and supporting materials created by some of the best coaches in the industry, including Luka Hocevar, Todd Durkin, and other experts.

Inside, you’ll find actionable training on business growth, marketing, pricing, and sales designed specifically for coaches looking to grow their online business. Learn from proven leaders, explore strategies that drive real results, and start building momentum at your own pace before the first live session begins.

Win a $1000 Advertising Grant to Launch Your Program

  1. Turn what you build in the Bridge Marketing Bootcamp into real business growth. One attendee will be selected to receive a $1,000 advertising credit to help promote their new program, reach more clients, and accelerate their online business.

    To qualify, participants must:

    ✔ Register for the Bridge Marketing Bootcamp
    ✔ Launch a program on Bridge by December 15, 2025
    ✔ Be on an active Bridge trial or subscription
    ✔ Have a Meta (Facebook/Instagram) advertising account set up and ready to use

    The winner will be announced by December 20, 2025.

Marketing Bootcamp FAQ

  • Who is the Bridge Marketing Bootcamp designed for?

    The bootcamp is designed for strength and conditioning coaches, personal trainers, and performance professionals who want to grow their business online or streamline how they deliver programs to clients. This bootcamp is great for those who have never sold a program online, or coaches who have already begun selling online programs but looking to take their sales to the next level.

  • How much does it cost to join?

    The Bridge Marketing Bootcamp is completely free to attend. Our goal is to help you build, market, and sell your programs using tools already available inside Bridge.

  • Do I need a Bridge account to participate?

    You don’t need an active Bridge subscription to join. While the live sessions will include examples and walkthroughs inside Bridge, the strategies and business principles we cover can be applied anywhere. If you’d like to follow along hands-on, you can start a free trial on Bridge to experience the tools as you learn.

  • What if I can’t make the live sessions?

    Not a problem! Each session will be recorded and made available on demand through the Bootcamp Hub. You can watch the recordings anytime through January 1, so you’ll never miss a thing.

  • Do I need to register for each individual session?

    Nope! One registration saves your seat for all four live sessions. Once you’ve signed up, we’ll send you calendar invites and reminders so you don’t miss any of the events.

  • How do I access the Bootcamp Hub and materials?

    After registering, you’ll receive an email with your link to access. The Bootcamp Hub is your go-to space for session recordings, bonus content, and additional learning materials.

Register Now for the Bridge Marketing Bootcamp

Complete the form below to RSVP for the live sessions, and unlock access to the Bootcamp Hub beginning on November 10th.
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