August 18, 2026

I am excited to share that VALD is acquiring BridgeAthletic. This is a big moment for Bridge, for our coaches, and for the future of human performance.

When we started Bridge, we believed coaches deserved technology built for them, designed to power their workflows and make it easier to build, train, and help athletes perform at their best.

From day one, we set out to create the best product for the best coaches: a premium platform backed by a team that coaches can trust at the highest level. Over the years, we have earned the confidence of thousands of coaches and organizations, including global leaders in professional sport, collegiate athletics, and tactical performance.

That belief has not changed. If anything, it matters more than ever. And it comes with a responsibility: to keep innovating for coaches and the people they train.

VALD has built the gold standard in human performance measurement. Bridge has built the leading platform for coaches and their training process. Together, we connect those two worlds. It is a genuine leap forward in how coaches test, program, and drive better outcomes.

Just as meaningful, joining VALD extends Bridge's reach across the global performance community. We made Bridge for great coaches. Now we put it in the hands of many more.

On a personal note, this journey has given me more than I could have imagined. I have logged over 250,000 reps in Bridge myself. The coaches in this industry have taught me a tremendous amount, not just about performance, but about myself. Because of them, I move better, train better, fuel better, and live a stronger, more focused, and more enjoyable life.

I am grateful to the team that has built Bridge with me, to the coaches and partners who have trusted us, and to everyone who has been part of this journey. Thank you.

There is so much more to build.

Fadi